Project Description


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Conceived, researched, wrote, designed and partially illustrated this project from start to finish. Thanks to well known artist Josh Keyes for contributing the use of his paintings.
In 2007 these people were interested in developing my sustainability project:
– Google’s Business Development Manger Tom Wyman
– Head of philosophy at Princeton University, Peter Singer.
– Chris Jordan, photographer for National Geographic/artist/activist on all the major TV networks at that time.
– Agency Rep Angela Kaper for internationally recognized creative studio that spun off from MTV, wanted a working prototype and list of deliverables so they could promote it.
We soon realized how futile it was.
On the production side, I used InDesign utilizing much of the programs power such as character styles, paragraph styles, then automatically generating and formatting a table of contents. These powerful features speed production and allow flexibility for changes.